Start, STOP Continue… is a series of guest blogs written by Yorkshire based experts sharing 3 key tips on what to Start, Stop & Continue to develop in this area.
Sharing their expertise in this issue is Ian Earl, Co-founder of In Business.
With over 15 years of networking experience, including 3 years as President of Morley Chamber of Trade & Commerce, Ian founded his own members-based networking group, In Business. In Business was borne out of a desire to move away from just a referral organisation and create a business community of people supporting each other and working together to grow their business.
Ian has also written the eBook ‘52 tips for better networking’ and provides regular Networking Know How webinars.
Ian, when it comes to Networking what is the one thing we should start doing right now?
Networking is simply all about having a conversation and to be able to hold a good (and memorable), conversation, one of the first things you should start doing is LISTEN!
Before you go into any conversation, think about how you might add value to it. Ask open ended questions, who, how, why, what, where and when etc. Be focussed, curious and genuinely interested. Listen rather than trying to think about your next response and make the person you are speaking to feel important.
One of my favourite sayings is ‘’To be interesting, you have to be interested.’’ The amazing thing about showing genuine interest in someone, is that it has the effect of making you seem a much more interesting and memorable person.
On the flip side, what should we STOP doing?
When starting a conversation, business or social for that matter, STOP using the same old boring questions like ‘’What do you do?’’ or ‘’Where are you from?’’.
If you want to be remembered try to create interesting and thought-provoking interactions, by asking questions that lead to more interesting conversations. Such as (I use this one when I’m out face to face networking – good old days!) ‘’ I’m trying to make myself meet new people here instead of just talking to the usual folk.. Do you mind me saying hello and introducing myself? Or if you’re on Zoom: ‘’Tell me about your business and what made you decide to become a_________. I love hearing people’s “why they started stories”.
Finally, what’s a valuable activity that we should continue doing or do more of?
The secret to networking is FOLLOWING UP! There is no point networking if you’re not prepared to follow up. I remember when I first started this was my biggest failing. I’d collect lots of cards then never really have a system of following up! I made so many excuses to myself you wouldn’t believe it. Then I realised I could take all the pressure off myself by just arranging to meet for a coffee! This is where the gold is, it’s the follow up conversations. This applies even when attending Zoom meetings. In fact it’s easier, you’re not travelling or paying for coffees. Just arrange a 121 on zoom with people. So make sure you follow up.
Thank you, Ian, some great advice.
If you would like to find out more about Ian and In Business, plus grab your own FREE copy of ‘52 tips for better networking’ visit
https://www.weareinbusiness.co.uk
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