Blog Post

How to avoid isolation in your Company of One

Janet Doran - Strategic Business Coach • 11 July 2019

Even if you are someone who enjoys their own company over time it can be difficult to maintain your motivation and momentum. Recognising this and taking action means you can get out of the dip and back on track.

It’s lonely at the top - We’ve all heard that expression but it’s not just a CEO that can feel lonely whether you are the owner of a micro business with remote employees or the founder of a company of one, feeling lonely often crops up in my coaching sessions.

Yet loneliness is a complex feeling, after all most of us have other people in our lives, partners, family and friends (even a pet) and if we scratch the surface the underlying feeling, they are experiencing is isolation.

Isolation is that feeling you are cut off from your peers, others who understand and are going through the same experiences as you.

Even if you are someone who enjoys their own company over time it can be difficult to maintain your own motivation, recognising this and taking action means you can get out of the dip and back on track.

Here are 4 surefire strategies to avoid isolation

Community

Networking is a valuable activity for business development but can also provide you with a much-needed community. Whilst it can be tempting to be a social butterfly and visit lots of different groups, aiming to meet as many people as possible actually becoming a member of one or two groups and meeting regularly offer a chance to actually make some friends who are in the same situation as you.

Also look out for networking groups that are a part of the wider local community such as your local Chamber of Commerce or organised by a charity – their remit is beyond each business with a common goal of supporting and developing the local area – giving you a chance to be involved in the area you live and developing a real sense of ‘belonging’

Co-Working ( I mean really co-working)

There are lots of options around for co working spaces and yes it’s nice to get out and be around other people for a ‘kettle boiling’ chat – what I really mean is co working – collaborating on a project or idea this could be developing something new for customers or how about creating your own ‘mastermind group’ where a group of you hold a monthly call and spend 90 minutes talking about current challenges and sharing issues and experiences.


Customers

Developments in technology and communication mean that we could easily work with our customers without seeing or even speaking to them. Try picking up the phone, check in how your project or work is going – extend the conversation find out how things are in their business.

Why not arrange a visit? - face to face meetings are far more effective in developing an maintaining those customer relationships.

Coaching

Working with a business coach has a wide range of benefits, the most often reported ones being increased growth, profit and accountability to getting things done. However, having someone to pick you up, support you and be a cheer leader is also a valuable part of the coaching relationship.

With a coach you have a supportive confidential relationship that builds real trust which goes deeper than informal network/friend relationships. After all the focus of the relationship is your success.

Finally, ditch the 9 - 5 guilt

Don’t get sucked into thinking you need to be at your desk for a ‘standard’ working day – use your time effectively, set goals for what you need to achieve and then get out and do something else – work will still be there when you get back and you will be ready for it!

You may also be interested in reading Collaboration - The secret weapon for small business growth

Janet Doran , works as a Strategic Business Coach across North Yorkshire, UK. enabling small business owners to win in competitive markets.

Please get in touch to book your discovery call by email janet@thepositivepen.co.uk or call on 07505 120051



You can follow her on twitter thepositivepen for daily insights & inspiration for small business owners


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